THINK! MOTORBIKES

DFT

THINK! research shows that drivers believe the majority of motorcycle crashes happen because of bikers breaking the speed limit. However, the statistics show that around half of motorcyclist collisions in which a rider is killed or seriously hurt occur at junctions, with drivers failing to look properly being the most common cause.

Robert Goodwill, Road Safety Minister, said: “Every day more than 30 motorcycle riders die or are injured in accidents at road junctions. Often, though not always, this is because a driver has pulled out in front of a rider.

Creatives: Ant Nelson & Mike Sutherland

CDs: Martin Loraine & Steve Jones

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