HIDE HIS GUN, HELP COMMIT THE CRIME
METROPOLITAN POLICE
Teenage girls in London are increasingly being pressured to hide guns for boyfriends, brothers or male friends who are gang members.
But not only do they put others in danger - anyone caught hiding a gun for someone else can expect to receive a five-year prison sentence.
This radio, cinema and OOH campaign for Trident, the Metropolitan Police's anti-shooting unit, carried the message: "Hide his gun and you help commit the crime" is being launched by .
Creatives: Ant Nelson & Mike Sutherland
CDs: Martin Loraine & Steve Jones